Hi, I'm Lynn.
I help leadership teams turn fuzzy words into a shared message everyone uses, so sales speed up and marketing finally works.
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I believe excellent organizations deserve to be understood in plain language.
My approach
I teach, facilitate, and make it hands‑on. We keep it real and practical. You leave with words that work, a clear plan, and support to put your new message to work in 30 days.
My story
I’ve been a StoryBrand Certified Guide since 2019 and have built messaging for dozens of organizations. I’ve led private workshops for teams up to 20+ and supported agency partners who serve major regional brands. I'm the founder and owner of Ink and Key, a full-service branding and marketing agency in Columbia, South Carolina, and I’m most alive when a room shifts from confusion to clarity.
Let's do this
If you’re carrying growth and your team needs one clear message, I’d be honored to help. Reserve your date and let’s get everyone in your organization aligned around one clear message.

Who this is for
B2B companies and healthcare teams who want faster sales, stronger marketing, and a confident team that speaks with one voice.
What to expect
You’ll get a well‑run experience with clear prep, a focused day, and weekly support afterward. I send regular updates so you always know what’s done and what’s next.